Best practices to create great explainer videos

Explainer videos are one of the best ways to engage the target audience on different platforms and introduce your business or product to them.

These videos are aimed at explaining how your product/service solves a specific problem people may have, showing the viewers why they should consider it, and giving them a reason to choose your brand over others.

If done right, an explainer video can take your brand ahead of the competition by living on your social media pages and business website. However, the hard part is creating videos that stand out from others and live up to the expectations of the target audience. 

In this post, we discuss some best practices brands can follow to come up with killer explainer videos that help drive more conversions and sales. Even if you are using a simple free online video editor to churn out videos, you can create impactful content if you follow the right practices.

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Identify your target audience

When you create a video catered to a specific audience, you increase the chances of seeing success with it. These are the people facing the problems your product solves, so they would find it impactful. It is advisable to focus on the ideal customer for your business rather than targeting everybody. Narrowing down your focus helps the video reach people who find your product valuable. If you want to spice up your videos then you should use an online video editor to edit your videos. You can use unlimited templates and images according to your needs. 

To identify your target audience, get in touch with social media teams, salespeople, and customer support executives in your company who interact with customers on a regular basis. They can give you a good idea of the demographics of potential customers.

Firstly, know about the average age, income, stage of life, and other things of your target audience and adapt your video message to them. You can then learn about their pain points, challenges, and interests to better craft the explainer video.

Keep the language simple

Expert creators tend to forget that not everybody is intelligent enough to understand the language they are using. They might reference explanations that listeners may find difficult to understand.

Make sure you consider the simplicity of language while writing your script. Remove any examples, jargon, or explanations that only people in your industry can understand.

One simple way to identify confusing parts is to ask people outside the niche for review. You can show the script to people not familiar with the product and see if they can understand it. Make changes depending on the feedback to ensure you share a clear message with your video.

Add subtitles

Recent research suggests that most consumers would prefer to watch videos containing subtitles. Today, internet users browse their feeds on mute and scroll past videos they can’t watch with sound off.

This means a video with captions would cater to a wider audience and have a higher chance of reaching out to potential customers.

Promote on social media

Today, any business not having a social media presence is missing out on a huge opportunity to connect with their target audience on a deeper level. As your prospective customers are already present on these networks, it is quite easy to build relationships with them by being active on different channels. Consider sharing your explainer videos with your followers on social media to boost your brand awareness.

Keep it straightforward

The idea behind explainer videos is to explain things. However, creators often tend to overdo them, making them stuffed with unnecessary elements that can confuse viewers.

Remember the fewer the distractions in your video, the better the viewer can focus on what is explained. Try to keep it as straightforward and concise as possible and eliminate any unwanted extras.

Create a compelling story

Even the most appealing explainer video may not be of much use in the absence of a compelling script.

To create a killer script, start by identifying your goals and objectives for the video and your business as a whole.

Further, you can outline a story that clearly delivers the message you want to convey to your target audience through your marketing efforts.

Highlight the benefits

Your purpose behind creating an explainer video should be to show the benefits customers receive with your product/service as opposed to just ‘how it works’.

After all, your viewers care about the benefits they will receive, so make sure your video addresses that at the beginning itself. Keep in mind that they have short attention spans; talk about the benefits right away to capture and retain attention.

Whenever you are introducing a new product, avoid bragging about the technical features and focus on informing them how it can make their lives better.

Keep them short

While you always want to tell a lot to your audience about your product or business, these videos are intended to be an overview and serve as the hook that captures people’s attention and encourages them to take the next step.

Viewers are less likely to watch too long videos; keep them under 120 seconds to get positive returns. The rule of thumb is 150 words per minute. Trying to keep yourself from sharing all you know can be a hard part. The key is to plan your script to be concise and effective.

Set the tone with music

Music holds a lot of power; it can evoke the right types of emotions and set the tone and pace for a video. Make sure you add the right music or audio that fits the mood and message of the explainer and helps viewers connect better with your brand.

Add some fun

To see success with your video, it is important to create one that resonates with the taste and nature of your audience. However, every type of user loves fun and entertainment.

Consider adding something different to your explainer video – a surprise, humor, or anything fun to take it to another level. It would get people smiling and help you connect with them in a way that nothing else would.

Final Thoughts

If you are thinking of jumping on the explainer video bandwagon to leverage their power for your brand, these best practices should help you save time and resources.

Following some simple tips would help produce effective videos that deliver measurable, desired results.

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